Mission, Vision, and Core Values

Our vision is to create unique solutions with measurable results for our clients.

Our mission is to create competitive advantages for small businesses through the implementation of strategic and sustainable programs.

Core Values:

  • Diversity – solutions based on unique perspective and experience.
  • Integrity- ethics and reliability inspire trust in our clients by honoring our commitments and delivering timely results.
  • Achievement- A win for you is a win for us.
  • Effective Communication- open and honest two way communication to identify opportunities and institute effective strategies to reach your goals.
  • Innovation- out of the box problem solving through imaginative solutions.

McMaster University Partnership, Board of Advisors

Meet The Team:

P1060379 Stacy Drohomyrecky, Partner

Stacy completed her undergraduate Honours Commerce degree at McMaster University and now is pursuing her MBA at the DeGroote School of Business. Stacy’s experience ranges from Strategy & Operations Consulting at Deloitte Canada, Content & Services Marketing at Samsung Electronics Canada and Sales & Mobile Technology Project Management at ArcelorMittal Dofasco. The diversity of Stacy’s work experience have enhanced her communication and project management skills, which play a key role in delivering accurate and timely solutions. She also volunteers her time to serve as the President of the Health Services Management Association and VP External Relations for the MBA Marketing Association at DeGroote. When Stacy is not around the office she enjoys playing and watching sports, relaxing by the pool, and reading a good book.


P1060366Kaushik Parameswaran, Partner

Kaushik graduated from Western University with a Bachelor of Commerce majoring in Finance, and a diploma in Marketing. After graduation, he worked as an Event Marketing intern at Maple Leaf Sports & Entertainment and then switched roles to a Sales Executive at Capital Economics. He decided to broaden his business scope by entering the MBA program at the DeGroote School of Business, and has since then worked as a Marketing Associate at Pfizer Pharmaceuticals. Currently Kaushik is a Client Services Analyst at LoyaltyOne, but is working towards a career as a consultant in a Management Consulting firm. In his spare time, Kaushik can be seen managing one of his many NBA fantasy teams, listening to Hip-Hop music or reading up on the latest Business news and trends.


P1060360Martin Routledge, Partner

Martin graduated from McMaster University with an Honours Bachelor of Commerce degree specializing in Marketing. After working for 3 years in Telecommunications and e-Commerce marketing roles, Martin decided to enhance his professional capabilities by completing an MBA at the DeGroote School of Business. Martin has completed MBA Co-op work terms as an Assistant Marketing Manager at Bayer and a Strategy Analyst at Bombardier Aerospace. Martin has developed a strong base of marketing knowledge, strategy implementation and outside the box solutions. While Martin is not growing your business with his latest marketing plan he enjoys travelling, having visited 20 countries before the age of 20 and spending summer weekends with Nick on the golf course.


P1060369Nick Vityuk, Partner 

Nick graduated from McMaster University with a Bachelor of Engineering (Civil) and entered the DeGroote School of Business with the goal of developing a career in management consulting. His wide range of experiences at Magna Powertrain, Regional Municipality of York, PCL, and PepsiCo Beverages gave him a unique outlook on tackling business hurdles. As a founder and president of 3 years at a non-profit organization, Nick has developed strong entrepreneurial and business development skills to identify growth opportunity and achieve company goals. In his spare time Nick enjoys a variety of sports, craft beer tasting, and food, as well as spending his weekend on the links.



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